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Oct 26, 2023
Money's Worth Bias - Why we believe that a higher price tag indicates superior value
Razy Shah
Oct 19, 2023
Zero-Risk Bias - Why we avoid risky situations
Razy Shah
Oct 12, 2023
Zeigarnik Effect - Why we can't seem to forget unfinished tasks
Razy Shah
Oct 05, 2023
Paradox of Choice - Why we have a hard time choosing when we have more choices
Razy Shah
Sep 28, 2023
Noble Edge Effect - Why we favor brands that show care for societal issues
Razy Shah
Sep 21, 2023
Anchoring Bias - Why the first piece of information skews our judgment
Razy Shah
Sep 14, 2023
Bundling Bias - Why we are more likely to buy items when they're bundled together
Razy Shah
Sep 07, 2023
Spacing Effect - Why we retain information better when learned at regular intervals over a long period of time
Razy Shah
Aug 31, 2023
Center-Stage Effect - Why we prefer the middle option in a horizontal set of choices
Razy Shah
Aug 24, 2023
Availability Heuristic - How we tend to think that things that happened recently are more likely to happen again
Razy Shah
Aug 17, 2023
Cashless Effect - How paying without physical cash increases the likelihood that we purchase something
Razy Shah
Aug 10, 2023
Hyperbolic Discounting - How we prefer immediate rewards over long-term rewards
Razy Shah
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