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Featured Posts

Framing Effect - How our perception for the same product can change, based on how it is presented

Framing Effect - How our perception for the same product can change, based on how it is presented

Razy Shah
Razy Shah
Confirmation Bias - How we favour evidence that supports our pre-existing beliefs while ignoring evidence that doesn’t

Confirmation Bias - How we favour evidence that supports our pre-existing beliefs while ignoring evidence that doesn’t

Razy Shah
Razy Shah

Archive

Money's Worth Bias - Why we believe that a higher price tag indicates superior value

Money's Worth Bias - Why we believe that a higher price tag indicates superior value

Razy Shah
Razy Shah
Zero-Risk Bias - Why we avoid risky situations

Zero-Risk Bias - Why we avoid risky situations

Razy Shah
Razy Shah
Zeigarnik Effect - Why we can't seem to forget unfinished tasks

Zeigarnik Effect - Why we can't seem to forget unfinished tasks

Razy Shah
Razy Shah
Paradox of Choice - Why we have a hard time choosing when we have more choices

Paradox of Choice - Why we have a hard time choosing when we have more choices

Razy Shah
Razy Shah
Noble Edge Effect - Why we favor brands that show care for societal issues

Noble Edge Effect - Why we favor brands that show care for societal issues

Razy Shah
Razy Shah
Anchoring Bias - Why the first piece of information skews our judgment

Anchoring Bias - Why the first piece of information skews our judgment

Razy Shah
Razy Shah
Bundling Bias - Why we are more likely to buy items when they're bundled together

Bundling Bias - Why we are more likely to buy items when they're bundled together

Razy Shah
Razy Shah
Spacing Effect - Why we retain information better when learned at regular intervals over a long period of time

Spacing Effect - Why we retain information better when learned at regular intervals over a long period of time

Razy Shah
Razy Shah
Center-Stage Effect - Why we prefer the middle option in a horizontal set of choices

Center-Stage Effect - Why we prefer the middle option in a horizontal set of choices

Razy Shah
Razy Shah
Availability Heuristic - How we tend to think that things that happened recently are more likely to happen again

Availability Heuristic - How we tend to think that things that happened recently are more likely to happen again

Razy Shah
Razy Shah
Cashless Effect - How paying without physical cash increases the likelihood that we purchase something

Cashless Effect - How paying without physical cash increases the likelihood that we purchase something

Razy Shah
Razy Shah
Hyperbolic Discounting - How we prefer immediate rewards over long-term rewards

Hyperbolic Discounting - How we prefer immediate rewards over long-term rewards

Razy Shah
Razy Shah
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