Razy Shah

Money's Worth Bias - Why we believe that a higher price tag indicates superior value

Razy Shah

Zero-Risk Bias - Why we avoid risky situations

Razy Shah

Zeigarnik Effect - Why we can't seem to forget unfinished tasks

Razy Shah

Paradox of Choice - Why we have a hard time choosing when we have more choices

Razy Shah

Noble Edge Effect - Why we favor brands that show care for societal issues

Razy Shah

Anchoring Bias - Why the first piece of information skews our judgment

Razy Shah

Bundling Bias - Why we are more likely to buy items when they're bundled together

Razy Shah

Spacing Effect - Why we retain information better when learned at regular intervals over a long period of time

Razy Shah

Center-Stage Effect - Why we prefer the middle option in a horizontal set of choices

Razy Shah

Availability Heuristic - How we tend to think that things that happened recently are more likely to happen again

Razy Shah